LYRICHORD -
 STILL SPRY AT FIFTY-FIVE

  
by Christina Roden
  
  In the year 2000, Lyrichord turned 50 years old, a milestone that has been achieved by very few independent labels. How Lyrichord has managed to survive for over half a century despite repeated episodes of bizarre market  conditions makes a fascinating and instructive tale. Above all, it is a family history - the story of a tenacious father and son who consistently put their love of music and passion for excellence on the line and kept the faith.
  
  In 1950, the late Peter Fritsch began a record company in a landmark  brownstone in New York's Greenwich Village, where Lyrichord was housed until  2001. The operation was initially devoted to Classical Music, but the proprietor's  vision and curiosity were also engaged by what later became known as World  Music. Unusual Classical pieces and ethnomusicology were unlikely areas of specialization to pursue during the relentlessly conformist, xenophobic '50's. However, pockets of academics and other renegade souls craved alternatives  to the dominant tastes of the time and the label gathered a following. During  the 60's, interest in ethnic music began to attract more general interest and the future of this aspect of the label's catalog was assured.
  
  Lyrichord 's international field recordings were and are among the  finest of their kind. Many were produced in state-of-the-art early stereophonic  sound from tapes compiled by respected cultural anthropologists. Colin Turnbull's  groundbreaking Pygmy songs were set down during an extended journey through  what was then the Belgian Congo. Katsumasa Takasago started out with solo  and ensemble recordings from Japan, including the landmark "Masterpieces For The Shakuhachi (Japanese wooden flute)", but eventually fanned out into the rest of Asia, the Near East and Europe. John Levy, meanwhile, was most at home with Asian and Indian cultures. Lyrichord re-released his "Tibetan Buddhist Rites From The Monasteries Of Bhutan" as a four CD box in 1994. It won NAIRD's "Indie" award in 1994 and continues to gamer raves.
  
  Virtually every World Music professional of a certain age can cite  at least one Lyrichord recording that directly influenced his or her choice  of career. The label and its team of pioneering scholars preserved priceless  rituals and folkways that were nearly lost and their efforts are recognized  today as some of the first fruits of the science of ethnomusicology.
  
  In 1978, a Lebanese musician-ethnomusicologist by the name of All Jihad Racy was commissioned to compose a score that would accompany the American  tour of treasures from King Tutankhamen's tomb. "Ancient Egypt" was performed  on original Middle-Eastern instruments and drew heavily from folklore. A sense of suspended time permeates the ethnic flavors, mirroring the stunned awe experienced by contemporary viewers of the artifacts, the paradox of gazing on such enigmatic splendor amid the turbulence of the late 20th century. "Ancient Egypt" presaged the New Age phenomenon while remaining faithful to its sources and has been One of Lyrichord’s most highly praised recordings for over two decades, Racy’s 1997 follow has also received rave reviews.
  
  When Peter Fritsch's son Nick, took over the firm in 1988, he started  the laborious process of re-mixing favorites from the extensive World Music  back catalogue for reissue in CD format. He has continued the label's policy  of capturing endangered acoustic traditions, but is aware that the organic  evolution of a shrinking planet naturally leads to unexpected collaborations  that are authentic on their own terms. Lyrichord provides an open forum for exploratory combinations of civilizations and genres which may well come down to future generations as folk music.
  
 From its inception, LYRICHORD released Classical recordings that were somewhat  esoteric and demanded total engagement from the listener. Peter Fritsch had an aversion to the war-horses that major labels favored with their repeated  attention and concentrated predominantly on the Early Music, 20th century  organ and chamber music repertoires.
  
  Nick Fritsch launched a formal imprint devoted to Early Music in 1994. The LYRICHORD EARLY MUSIC SERIES (LEMS) quickly became a vital force within a specialized genre, which appeals to listeners from the Classical, New Age and World Music markets. "In the early '60's," he recalls, "LYRICHORD acquired Experiences Anonymes, a small audiophile label that had invested some 100.000 dollars into the production of definitive realizations of Medieval and Renaissance music. One afternoon in 1992,1 got out one of these master tapes and heard the voice of the legendary countertenor, Russell Oberlin. Far from being some obsolete interpretation of a then misunderstood period of music, I was hearing a voice of extraordinary, universal beauty and power. I spent the better part of a year remastering these rare stereo recordings and the LYRICHORD EARLY MUSIC SERIES was born."
  
  The Russell Oberlin reissues met with a rapturous reception and the  LEMS catalogue expanded to include new recordings of similarly vivid performances.  A loyal customer base was attracted by widespread praise from the print media, heavy airplay and word-of- mouth. One recent highlight is The ARTEK Ensemble's first-ever American cast performance of Monteverdi's complex and luscious early baroque opera, "Orfeo", conducted by Gwendolyn Torn. The LEMS is also the home of Schola Discantus, who are noted for the crystalline purity of their performances of 15th and 16th century Franco-Flemish polyphony. The group's conductor, Stanford University's Kevin Moll, retrieves ancient scores out of the realm of theory via detective work coupled with the latest software. Still another outfit, Frederick Renz’ Ensemble For Early Music, weaves garlands of gleefully profane 14th century dances with Crusades-era Arabic underpinnings on "Istanpitta". Rare keyboards such as Richard Troeger’s Bach on Clavichord series, Shawn Leopard and John Paul’s amazing Trio Sonatas on Lautenwercke recordings, even revival-era harpsichords shine on Paul Wolfe’s “When They Had Pedals” historic recordings of Frescobaldi and Handel Suites.
  
  The LEMS artists differ widely in their repertoires and philosophies.  The one common thread is that each scholar is also a gifted interpreter and thus is able to inhabit as well as accurate his or her milieu. Period detail is not the sole consideration. Works that have proven hardy enough to foil oblivion tend to lose their bloom when handled with bloodless rectitude. The LEMS artists have attained a balance of accuracy and virility that has earned the admiration of Early Music devotees while also fostering the interest of beginners.
  
  Though the elder Mr. Fritsch passed away in April of 2004, and Lyrichord went through several rough years due to distribution problems, while traversing the financial mine field that the new century laid at the feet of the entire music industry, Nick is still plugging away, now with a new retail distributor (City Hall Records) and now sharing and creating many projects with a new partner in crime, Stephen McArthur of Multicultural Media and The World Music Store.com. "We are not afraid of taking chances." he says  “Labels like Lyrichord are still toughing it out, doing more than selling pre-packaged slices of pop culture. They carry on the past and living traditions of the human race, which tell us where we came from, who we are and what we can become. And in these decidedly troubled times, we must all start to examine who we are, and start finding answers.”
  
  
  -Christina Roden